24-25 April 2006
Ocean Springs, MS

The first annual meeting of the Education and Outreach Council (EOC) of the Gulf of Mexico Coastal Ocean Observing System Regional Association (GCOOS-RA) was held at the Gulf Coast Research Laboratory in Ocean Springs, MS, on 24-25 April 2006. Dr. Sharon Walker, Director of the J.L. Scott Marine Education Center and Aquarium, hosted the meeting.

1.0     Opening of Meeting

1.1     Welcome, introductions, and logistics

The meeting began with welcome by Ann Jochens, GCOOS regional coordinator, who introduced GCOOS Board of Directors present, reviewed logistics, and then asked that each participant give a brief introduction. The list of attendees with affiliations is given as Appendix A, and the provisional agenda is given as Appendix B.

1.2     Meeting objectives

Ray Toll, Chair of the GCOOS Board of Directors, welcomed the Council members and reviewed the objectives of the meeting. One objective was to provide the Council members with an overview of the Global Ocean Observing System (GOOS), the U.S. Integrated Ocean Observing System (IOOS) that constitutes the U.S. implementation of GOOS, and the Gulf of Mexico Coastal Ocean Observing System (GCOOS) and its Regional Association (GCOOS-RA). The second objective was to organize the Council, including elect its Chair, develop its action plan for the coming year, and establish mechanisms for conducting its work and its interactions with the other GCOOS-RA Committees and Councils and the Board.

2.0     Overviews of the Observing Systems

2.1     Overview of GOOS and the U.S. IOOS

Worth Nowlin gave a presentation reviewing the Global Ocean Observing System (GOOS) and the U.S. Integrated Ocean Observing System (IOOS), with a focus on the National Backbone. Questions and discussion followed. In the discussion, Nowlin mentioned that the global component of GOOS was working well, but that the coastal component of IOOS needed sharper planning before it would be likely to receive substantial funding.

2.2     Overview of GCOOS

Nowlin next presented an overview of the Gulf of Mexico Coastal Ocean Observing System (GCOOS).

2.3     Synopsis of GCOOS workshops

Ann Jochens then gave a synopsis of the eight past GCOOS workshops and plans for future targeted sector workshops. Some of the past workshops and these future workshops are intended to develop prioritized measurements and products thought to be needed by specific private sector stakeholders, to provide estimates of economic benefits of such measurements or products to the sector, and to provide suggestions of pilot projects that might lead to new priority measurements and products.

2.4     The roles of the private sector in GCOOS–a personal perspective

Finally, Nowlin gave a presentation on his views of the roles of the private sector in GCOOS. This generated interesting discussion initiated by industry representatives present.

3.0     Education and Outreach Session

The deliberations of the Council on the afternoon of 24 April were lead by the Interim Co-Chairs, Mike Spranger and Sharon Walker. Results from the November 2004 Education and Outreach Formation meeting formed the basis for much of the afternoon’s discussions. The working session on the morning of 25 April continued the deliberations after the election of the Chair, past-Chair, and Chair-elect (see 3.3 below for details).

3.1     Terms of Reference and General Actions for the Education and Outreach Council

Terms of Reference (ToR): The Council discussed and approved the terms of reference included in the GCOOS-RA Memorandum of Agreement (Appendix C). The Council noted that, since the GCOOS Business Plan may not be modified annually, the adjective “annually” might be removed. The Council recommended no other specific changes. The Council determined that the ToR would allow their working groups to include people who were not on the Council. The Council agreed that they would use the standard education and outreach tools of (1) market analysis, (2) needs assessment, and (3) product development for targeted audiences. The review of the ToR triggered a discussion of the meaning of the terms “education” and “outreach” in the GCOOS context. It was agreed that education has the meaning of formal education, such as K-12, and that outreach includes non-formal (such as extension services), informal (such as museums and aquariums), and public information. The need to reach out to Mexico and the diverse communities in the U.S. was recognized.

Duties and roles of the EOC: The Council then discussed and slightly modified the list of actions recommended for the EOC by the Education and Outreach Workshop, 29-30 November 2004 and endorsed by the GCOOS Board of Directors (see list in the provisional agenda). The revision adopted by the Council is given in Appendix D.

The Council was concerned that the original wording of item 9 might be construed too narrowly to apply only to the EOCs of other regional associations. They also wanted to integrate the education and outreach activities of GCOOS with those of other relevant organizations in the Gulf of Mexico, such as COSEEs, the Gulf of Mexico Alliance, and the Gulf of Mexico Fisheries Commission, to name a few.

Item 11 created discussion of the function of the EOC in obtaining funding. It was concluded that the EOC and/or individual Council members would be involved in making recommendations to the Board, helping with preparation of proposals that would be submitted on behalf of the GCOOS education and outreach activities by the GCOOS Office, and facilitating cooperative efforts. All agreed that the EOC should be used as a vehicle to leverage funds in collaborative ways. The Council determined that a structure for obtaining extramural funding would be needed and that projects and priorities should be identified.

Programmatic Questions as Background for EOC Activities: The programmatic questions from the November 2004 meeting were discussed. The Council agreed that these were a good set of questions for the EOC to consider as it does its GCOOS work. However, item 4 was revised. The revised document is given in Appendix E.

3.2     An Action Plan for the EOC

To clarify the difference between strategy and tactics as they apply to the EOC, Nowlin offered the following statement:

“The initial ‘GCOOS Education and Outreach Plan’ to be produced by the Council during the coming year should be your strategic plan. It will enunciate the guiding principles and overall goals of the Council. It will include in broad terms reference to the environment in which the Council finds itself, including its terms of reference and relation to other GCOOS/IOOS bodies, key opportunities envisioned at this time, and major challenges. It is not a plan of action, nor is it expected to include time schedules except in the very broadest terms (e.g., “We expect within five years to have___”).

The ‘EOC one-year work plan’ we discussed yesterday and will complete today contains the beginning of your implementation plan. It should contain more detail regarding the approach to activities than it currently contains. It should be revised during the course of the coming year to include statement of activities foreseen to be undertaken during a multiyear period. This document must be reviewed and revised regularly as activities as completed. This work plan will be your manual of tactics to be used to reach your strategic plan and so will be the GCOOS EOC implementation plan.

It should be realized that we are proceeding to develop these strategic and implementation plans in reverse order to that dictated by best management practices, but that is not unusual in beginning enterprises. We need an initial plan of action to get underway. Thus, in a year when we reconsider this plan we may wish to take some quite different directions.”

The first step in the action plan and the highest priority is to hire a GCOOS Education and Outreach Coordinator. Sharon Walker and John Dindo reported that an Education and Outreach Coordinator will be hired to assist the Gulf of Mexico Alliance (GOMA). Sharon Walker reported that the University of Southern Mississippi Central Gulf Ocean Observing System (CenGOOS) is hiring a half time Education and Outreach Coordinator. The draft position descriptions for these two positions were shared with the Council.

The Council then discussed whether GCOOS needed a full-time or part-time Education and Outreach (E/O) Coordinator. It was concluded that a full time E/O Coordinator would be needed. The Council further concluded that all three coordinators should work together as appropriate to complement each other’s activities and avoid duplication. Possible areas for collaboration include the needs surveys of the communities and development of databases.

The council considered the activities that the GCOOS E/O Coordinator should undertake. One suggestion was that the coordinator should identify what GCOOS and other organizations are doing and then develop interconnections and products. The E/O Coordinator could seek outside funds for appropriate E/O products. It was pointed out that many schools and other user groups either have limited or no Internet capability and that many would need training on how to use the Internet and/or products available through it. So, products need to be carefully developed to reach all members of a targeted audience; this is not the role of the E/O coordinator. Rather, the coordinator should be someone who can serve all areas by communication and facilitation, not development of products per se. A suggestion was that the coordinator could interact with federal agencies, perhaps to obtain a federal graduate fellowship doing GCOOS-related work. Specific action items for the coordinator might include work on development of a strategic plan for GCOOS education and outreach and development of a GCOOS traveling display. It was concluded that a subgroup should prepare a specific position description for the GCOOS E/O Coordinator. Sharon Walker and John Dindo agreed to develop this draft position description.

Discussion then turned to finalization of the EOC work plan. Eight activities were selected for this first year.

The GCOOS Education and Outreach Council Work Plan for May 2006 through April 2007 is:

  1. Hire GCOOS Education and Outreach Coordinator
  2. Complete a needs assessment (email survey) of GCOOS EOC (provides baseline/benchmark data), working in coordination with GOMA, COSEE, and other appropriate groups in the compilation of one needs assessment survey.
    1. This needs assessment survey will ask the following questions along with basic profile information:
      1. Identify two user groups with whom you work who could most benefit from information that you can supply to them which may be generated from GCOOS data now or in the future
      2. Provide practical examples of the information or data that you propose to provide to two user groups identified by you
      3. Provide additional examples of user information that may be supplied through your participation in the GCOOS Project
    2. This needs assessment survey will also ask the following questions that identify existing informational resources and informational gaps:
      1. Identify information and educational resources and materials of which you are aware that provides information on coastal ocean observing systems that could be utilized in GCOOS educational and outreach activities.
      2. List information and educational resource and material “gaps” that are needed to develop GCOOS educational and outreach activities.
  3. Develop an annotated catalog of GCOOS current and future products and users based on the needs assessment survey. This would be a work activity of the E/O Coordinator in coordination with the GOMA E/O Coordinator and other groups with similar foci.
  4. Create a GCOOS EOC List serve for discussion and dissemination of information among the interested education and outreach communities in the Gulf of Mexico region. This would be a work activity of the E/O Coordinator in conjunction with the GOMA E/O Coordinator and other groups with similar foci.
  5. Develop, with guidance from the Education and Outreach Council and EOC Strategic Planning Committee, the initial GCOOS Education and Outreach Plan.
  6. Guide the development of generic GCOOS moveable exhibits and materials for use in general outreach, particularly for use at conferences and meetings.
  7. Work with the Gulf of Mexico Alliance Education and Outreach Coordinator to plan state-wide or regional training workshops for Sea Grant, NERRs, and NEP personnel involved in education and outreach activities. This would be a “train the trainer” workshop where participants would deliver localized educational programs in Year 2 and 3 to raise public awareness of GCOOS, and to assist in needs assessment of localized GCOOS educational/outreach products. Identify resources they can use.
  8. Provide relevant, updated materials for inclusion on the educational component of the GCOOS web site.

3.3     Election of EOC Chair

The election of the EOC chair was held on the morning of 25 April. To maintain continuity, it was suggested that there be a past-chair to advise, a chair to lead, and a chair-elect to learn. The Council voted to adopt this model. After discussion of balancing state representation and education versus outreach representation, the Council agreed to rotate the positions among the five states as a priority, and attempt to rotate position between education and outreach orientation. The group also determined that each one-year term would start with the election during the Council’s spring meeting. In recognition of their considerable efforts to form the GCOOS EOC, the Council unanimously voted
Chair: Mike Spranger (FL)
Past-Chair: Sharon Walker (MS)
Chair-Elect: Jessica Kastler (LA).

3.4     EOC Member Characterization

The members of the EOC represent a wide variety of talent and organizations. To characterize the EOC membership, the group was asked to prepare short written statements on the following two questions:

  1. Please state two areas of capability that you believe you can contribute to the EOC activities. These may result from your personal expertise/talents, the resources of your organization, your contacts, or other sources.
  2. Please state how best you best might contribute these capabilities to the EOC work. This may involve the explicit organization of the EOC into subgroups, methods of regular communication, assignments to EOC members, or other strategies for optimizing the effectiveness of EOC members in carrying out the EOC work plan.

Council members took about fifteen minutes to prepare their statements, after which Worth Nowlin and Mike Spranger prepared a list of offers and suggestions found in many of the statements. The most common suggestions/offers identified were reported to the group as a whole:

  1. Members are willing to carry out outreach regarding GCOOS and IOOS within their parent organizations. However, they need additional education regarding GCOOS and IOOS requirements, data, products, users, etc.
    1. Regular email contact should be made to EOC members regarding GCOOS activities.
  2. The EOC should set up subcommittees, e.g., for public relations and strategic planning.
    1. Members are willing to work on development of a GCOOS strategic plan
  3. Members are willing to participate in writing grants for GCOOS activities.
  4. Members are willing to participate in development of curriculum materials.

3.5     EOC Committees

The Council next decided to create five subcommittees to conduct its work. The subcommittees, their team chairs, the team members, and a brief statement of the type of activities for each subcommittee are:

  1. Strategic Planning Subcommittee. Charge is to develop a strategic plan for the EOC. Chair: Lisa Spence. Members: Shelley Du Puy, Jessica Kastler, Diane Lindstedt, Rusty Low, Gary Lytton, Mike Spranger.
    Notes: Develop the GCOOS Education and Outreach Plan, which is a Strategic Plan that enunciates the guiding principles and overall goals of the Council and includes in broad terms reference to the environment in which the Council finds itself, including its terms of reference and relation to other GCOOS/IOOS bodies, key opportunities envisioned at this time, and major challenges. This document will guide the development of the detailed implementation plan, such as was started with the EOC Work Plan for May 2006 through April 2007.
  2. Public Relations Subcommittee. Charge is to create visibility for EOC through mass media, displays, etc. Chair: Rob Smith. Members: Debbi Berger, Pamela Terasaki, Lee Yokel.
    Notes: Develop press releases and other related public relations outreach materials. First task is to prepare a draft press release on the EOC meeting.
  3. Resources and Funding Subcommittee. Charge is to explore funding possibilities and secure resources for EOC activities. Chair: Mike Spranger. Members: Pam Blanchard, Gary Lytton, Charlene Mauro, Sharon Walker. Notes: Identify types of resources and funding that are available; identify funding/resource opportunities and disseminate information; prepare proposals as appropriate; leverage resources through collaborations with other entities.
  4. Ad hoc E/O Coordinator Subcommittee. Charge is to develop a position description for the GCOOS E/O Coordinator and help in recruitment, selection and hiring of the individual. Chair: Sharon Walker. Members: John Dindo, Joe Swaykos.
  5. Education Advisory Subcommittee. Charge is to review OOS educational curricula and materials that may be appropriate for the Gulf of Mexico region. Chair: Pam Blanchard. Members: Debbi Berger, Diane Lindstedt, Charlene Mauro, Margaret Sedlecky, Chris Verlinde, Lee Yokel.
    Notes: Possible tasks: Inventory educational/curricular materials and resources for possible use in the GCOOS education and outreach activities (e.g., C.O.O.L. Classroom at Rutgers); identify pilot E/O activities for GCOOS; develop (or oversee the development of) selected E/O materials identified as needed for the GCOOS E/O effort. As a first step, the E/O Coordinator might compile a listing of available resources/materials that the Committee would then review for completeness and relevancy.

Each EOC committee team will determine if there is more suitable name for its committee and, if a change is deemed appropriate, will make a recommendation to the EOC Chair. Each EOC committee will fine-tune its responsibilities and provide that to the full EOC for comment. With the exception of Committee 4, the E/O Coordinator will work with each EOC committee to help facilitate the work of the committee.

3.6     EOC General Recommendations

The Council members considered priority topics for EOC endorsement. Selected areas were:

  1. Tropical Storm/Hurricane forecasting, prediction, and post-storm environmental response monitoring
  2. Harmful Algal Blooms

The EOC recommended that all GCOOS workshops include an EOC representative. The GCOOS Office will let all EOC members know of upcoming workshops and the EOC Chair will select one or, if appropriate, more EOC members to attend.

The EOC also recommended that the GCOOS Office prepare a newsletter monthly and distribute to members of GCOOS bodies. Information for this newsletter would be provided monthly by the chairs of the various GCOOS groups. When transmitting the newsletter, a cover would be prepared that listed the key new actions described in the newsletter.

3.7     Miscellaneous Business

Rob Smith presented information on an opportunity for graduate and undergraduate scholarships from the Society of Underwater Technology. The Society recognizes the need to help train a work force for the future that is educated in science and technology. He will send the digital notice to Susan Martin who will post it to the GCOOS web site.

Gary Lytton provided information on the background of the Gulf of Mexico Alliance. It grew out of the Gulf States Governors response to the President’s December 2004 Ocean Policy Report. He reported on the GOMA Action Plan that has been developed by the alliance.

Sharon Walker reported on the upcoming Conference on Ocean Literacy, June 7-8, in Washington, D.C. She will provide information to Susan Martin who will send it to the EOC. The GCOOS Office offered to send an EOC member to the conference if the Council so wished.

 


 

Appendix A: GCOOS Education and Outreach Council (EOC) Meeting Attendees

24-25 April 2006
Ocean Springs, MS

Attendee Affiliation GCOOS Role, State Day 1 Day 2
Mike Spranger Florida Sea Grant Extension Program EOC Chair, FL X X
Sharon Walker J.L. Scott Marine Education Center EOC Past-Chair, MS X X
Jessica Kastler Louisiana Universities Marine Consortium (LUMCON) EOC Chair-Elect, LA X X
Debbi Berger The Florida Aquarium Member, FL X X
Pam Blanchard LSU Dept. Curriculum & Instruction Member, LA X X
Jennifer Buchanan Grand Bay National Estuarine Research Reserve (NERR) Member, AL X X
John Dindo Dauphin Island Sea Lab Member, MS X X
Shelley Du Puy Flower Garden Banks National Marine Sanctuary Member, TX X X
Dianne Lindstedt Louisiana Sea Grant College Program Member, LA X X
Rusty Low UCAR-Digital Library for Earth Science Education Member, CO X X
Carol Lutken University of Mississippi Mineral Resources Institute Member, MS X X
Gary Lytton Rookery Bay NERR Member, FL X X
Charlene Mauro Navarre High School Member, FL X X
Ralph Rayburn Texas Sea Grant Program Member, TX X X
Lloyd Scott Mobile County Public Schools Member, AL X
Margaret Sedlecky Weeks Bay NERR Member, AL X
Rob Smith Fugro GEOS, Inc. Member, TX X X
Lisa Spence NASA Johnson Space Center Member, TX X X
Joe Swaykos University of Southern Mississippi Center of Higher Learning Member, MS X X
Pamela Terasaki Spring Independent School Disrict Member, TX X X
Christina Verlinde University of Florida Santa Rosa County Extension Member, FL X X
Lee Yokel Mobile Bay National Estuary Program Member, AL X X
GCOOS Office and GCOOS Board of Directors
Matthew Howard Texas A&M University GCOOS Data Coordinator X X
Ann Jochens Texas A&M University GCOOS Regional Coordinator X X
Susan Martin Texas A&M University GCOOS Assistant X X
Worth Nowlin Texas A&M University Board Member* X X
Ray Toll Science Applications International Corporation Chair, GCOOS Board X

*    Nowlin also is Principal Investigator of the GCOOS Cooperative Agreement, which provides funding for GCOOS.

 


 

Appendix B: Provisional Agenda for GCOOS Education and Outreach Council Meeting

24-25 April 2006; Ocean Springs, MS

24 April 2006

0830 Coffee and Juice
Plenary Session
0900 Welcome, Introductions, Logistics (Ann Jochens, GCOOS Regional Coordinator)
0915 Introduction and Purpose of the Meetings (Ray Toll, Chair of GCOOS-RA Board)
0930 Introduction to the Global Ocean Observing System (GOOS) and Integrated Ocean Observing System (IOOS)–with a focus on the National Backbone (Worth Nowlin, GCOOS-RA Board)
Questions and discussion
1015 Refreshment Break
1030 Overview of GCOOS (Worth Nowlin, GCOOS-RA Board)
Questions and discussion
1100 Synopsis of GCOOS workshops, results, and actions (Ann Jochens)
1130 Roles of Private Sector in GCOOS (Worth Nowlin)
1200 Catered Lunch
Education & Outreach Council Session (Reporter: Worth Nowlin)
Interim chairs, Mike Spranger and Sharon Walker, presiding
1300 Presentation of Terms of Reference and Charges to Coucil–This includes suggested tasks to be worked on by the Council (Spranger, Walker)
Following discussion of the terms of reference given in the GCOOS-RA MoA, the following principal council tasks will be suggested (Note that this initial list of tasks was identified at EOC Formation meeting):

  • Assists in the development, implementation and evaluation of the GCOOS Regional Association’s Education and Outreach Plan.
  • Provides input into the national strategy and execution plan for the development and implementation of education and outreach allied with the IOOS.
  • Ensures the GCOOS Regional Association’s Education and Outreach Plan is consistent with the IOOS National Education and Public Awareness Plan.
  • Engages relevant regional education and outreach constituencies in EOC activities.
  • Involves GCOOS science, technical, operations and user communities in the design, development, implementation and evaluation of education and outreach products and services.
  • Assists in assessing the education and outreach needs of GCOOS users and stakeholders in the region.
  • Based on needs assessment, identifies, recommends and prioritizes education and outreach projects and products to the GCOOS Regional Association.
  • Encourages the use of new GCOOS products and services in the region.
  • Encourages the integration of GCOOS education and outreach activities with other regional EOCs and committees.
  • Develops assessment and evaluation tools for GCOOS Education and Outreach projects.
  • Seeks extra-mural funding in support of the GCOOS Education and Outreach Plan.
  • Strives to improve ocean, coastal and aquatic literacy through GCOOS products, services, projects and activities.

Other topics of discussion:

  • How EOC interfaces with GCOOS Stakeholder Council, Products and Services Committee, and DMAC Committee?
  • How does EOC’s charge and mission fit into other agencies’ mission and goals?
  • How EOC activities fit into regional and national programs? (i.e. Gulf of Mexico Alliance, President’s Ocean Action Plan, NOAA Education Plan, other?)
  • Are there opportunities to build on existing networks and programs?
1345 Introductions and discussion of background materials
  • Priorities for enhancements of the national backbone and for regional enhancements and additions as given in the First Business Plan–needs revision
  • Priorities for products from HABSOS and Oil and Gas Industry workshops
  • Proposed three-year plan of activities for the Educaiton and Outreach Council
1415 Election of Chair
1430 Discussion of and decisions regarding Committee’s foci and approach
1530 Refreshment break
1545 Continue meeting
1730 Adjourn for day
1800 Icebreaker at Sharon Walker’s home

25 April 2006

0830 Coffee and juice
0900 Committee meeting continues
1030 Refreshment Break
1045 Conclusions from the meeting
  • Summary of recommendations to Board
  • Final agreement on method of operation
  • Suggestions on membership changes
  • Other
1230 Adjourn

 


 

Appendix C: Terms of Reference Education and Outreach Council

GCOOS Memorandum of Agreement Section VI.b.7

The GCOOS Education and Outreach Council (EOC) is the primary body to provide guidance and assistance to the GCOOS Regional Association in matters of education, outreach and public awareness. The EOC plays the lead role in developing, implementing and evaluating the Education and Outreach Plan for the GCOOS Regional Association. The EOC ensures that the Plan is consistent with the current Integrated Ocean Observing System (IOOS) Development Plan and the GCOOS Annual Business Plan. The EOC collectively is expected to be familiar with the GCOOS functions and operations, ocean science education standards, education and outreach pedagogy and evaluation techniques, and constituency building techniques among diverse audiences in the Gulf of Mexico. EOC membership will include representatives from formal, nonformal and informal education communities that reside in the Gulf of Mexico region. The members will be appointed by the GCOOS Board of Directors. At least one member of the Board of Directors shall serve as a member of the EOC Council. The Chair of the EOC will be selected by the Council.

 


 

Appendix D: Duties and Roles of the Education and Outreach Council

Adopted 24 April 2006

  1. Assists in the development, implementation and evaluation of the GCOOS Regional Association’s Education and Outreach Plan.
  2. Provides input into the national strategy and execution plan for the development and implementation of education and outreach allied with the IOOS.
  3. Ensures the GCOOS Regional Association’s Education and Outreach Plan is consistent with the IOOS National Education and Public Awareness Plan.
  4. Engages relevant regional education and outreach constituencies in EOC activities.
  5. Involves GCOOS science, technical, operations and user communities in the design, development, implementation and evaluation of education
    and outreach products and services.
  6. Assists in assessing the education and outreach needs of GCOOS users and stakeholders in the region.
  7. Based on needs assessment, identifies, recommends and prioritizes education and outreach projects and products to the GCOOS Regional Association.
  8. Encourages the use of new GCOOS products and services in the region.
  9. Encourages the integrated of GCOOS education and outreach activities with other regional education and outreach activities and Gulf of Mexico organizations.
  10. Develops assessment and evaluation tools for GCOOS Education and Outreach projects.
  11. Seeks extra-mural funding in support of the GCOOS Education and Outreach Plan.
  12. Strives to improve ocean, coastal and aquatic literacy through GCOOS products, services, projects and activities.

 


 

Appendix E: Programmatic Questions for GCOOS Education and Outreach

Revised 24 April 2006

  1. Stakeholder/User Identification and Engagement
    1. Who are the GCOOS Marine/Coastal Stakeholder Users?
    2. How do you identify and prioritize the user groups?
    3. Are there existing user networks that can be utilized?
    4. How do you help users determine what they want/need?
      1. What information do they use?
      2. How do they use the information?
      3. When do they use the information?
      4. How do they get this information now?
      5. What technologies do they use?
      6. What are the barriers for them to use information?
    5. Are there existing products that can be utilized?
    6. Who will develop new projects and products? (Form, Format)
    7. Who will present and disseminate the projects and products?
    8. How do you determine success and effectiveness of GCOOS products and services with User Communities?
  2. Education Community Identification and Engagement
    1. Who are the GCOOS Education Community Users?
      1. K-12 teachers?
      2. Aquarium, Science Center, Museum Educators?
      3. Colleges and VocTecs (workforce development)?
      4. Youth Development Professionals (e.g., 4H)?
      5. Other?
    2. How do you identify and prioritize the user groups?
    3. Are there existing education networks that can be utilized?
    4. How do you help users determine what they want/need?
      1. What information do they use?
      2. How do they use the information?
      3. When do they use the information?
      4. How do they get this information now?
      5. What technologies do they use?
      6. What are the barriers for them to use information?
    5. Are there existing products that can be utilized?
    6. Who will develop new projects and products? (Form, Format)
    7. How do you determine success and effectiveness of GCOOS products and services with User Communities?
  3. Public Awareness
    1. What is the goal in public awareness?
    2. What are the key messages?
    3. What are the key audiences to be reached?
    4. What will be the “name brand” for the source of information? (GCOOS, Sea Grant, COSEE, other?)
    5. How useful should the information be (What’s in it for me)?
    6. How can we leverage existing extension and education efforts?
    7. What are the appropriate technologies for message delivery?
    8. How do you create identity of GCOOS products/activities?
    9. How do you create identity of GCOOS without usurping sub-regional OOS and other (SG, COSEE, NERR, NEP) activities?
    10. How do you insure a positive response from the public?
    11. How do you determine success and effectiveness of GCOOS products and services in public awareness efforts?
  4. Inreach within the GCOOS Community
    1. What is the knowledge level of the E/O community regarding OOS needs?
    2. What is the knowledge level of the OOS community regarding E/O needs?
    3. What are past experiences and interactions among groups?
    4. How do we establish or improve two-way flow of communication?
    5. What mechanisms can be used in product and project development?
    6. How do we avoid issue of “expectations”? (i.e., over-promise or push products beyond the science)
    7. How do we address the time and resource issue? (e.g., For many in the OOS community this is their full-time job. For E/O members this is one of many.)
  5. Project and Product Development
    1. What types of projects should be developed?
    2. What are the target audiences? (See 1-4 above)
    3. What should be the appropriate technologies and mix of products be (Powerpoints, handouts, DVDs, workshops, educational kiosks, demonstration projects, teacher training, public programs, websites, other?
    4. Who will develop the products?
    5. How will products be evaluated?
  6. Evaluation and Assessment
    1. How will we evaluate and assess the E/O activities?
      1. Stakeholder/User Identification and Engagement
      2. Education Community Identification and Engagement
      3. Public Awareness
      4. Inreach within GCOOS Research and E/O Community
      5. Project and Product Development
    2. What are measureable objectives that we can reach with specific milestones?
    3. What are most effective ways to report these impacts and benefits?